Chobani is all natural and the only way they could figure out to tell us this is by having a bear - a real bear - tear up an small town Alaskan grocery store in a super bowl commercial. Aw look, he thinks he's human. He's even trying to pay. Aaaaaw. A cup of yoghurt may not change the world, but bear ads do well in the super bowl. It's been scientifically proven.

ad agency : Droga5
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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