Chobani is all natural and the only way they could figure out to tell us this is by having a bear - a real bear - tear up an small town Alaskan grocery store in a super bowl commercial. Aw look, he thinks he's human. He's even trying to pay. Aaaaaw. A cup of yoghurt may not change the world, but bear ads do well in the super bowl. It's been scientifically proven.