It's rather brave to have Bob Dylan speak in an ad, as he's so famously hard to understand. Here it even seems dubbed. Bob Dylan reminds us about everything that is American. We've left Detroit of the super bowls past, and we are now taking credit for... the autobahn?

"Let Germany brew your beer. Let Switzerland make your watch. Let Asia assemble your phone. We will build your car."

The American pride thing has reigned and jumped the shark in the same super bowl.

Ad agency: GlobalHue
Freeform tags: 

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Leave a comment