Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the"Cannes Film Festival" selection, after their flight on a tablet, smartphone or PC with a gift code offered by Air France. Having been unable to finish a film due to that pesky arriving on time thing Air France does, I know the unfinished-film frustration a little too well, so I think this is a great idea! Now, to announce the idea, Air France had cabin personnel walk into Hollywood scenes and explain how it works - while demonstrating how frustrating it is to get a film interrupted by "we're landing now". Cute.

AD AGENCY: BETC

CHIEF CREATIVE OFFICER: RémiBabinet
CREATIVE DIRECTORS : Ivan Beczkowski & Jasmine Loignon
COPYWRITER : Guillaume Rebbot

ART DIRECTOR : Jonathan Baudet-Botella
DIRECTOR : Tristan Aurouet

PRODUCTION COMPAGN Y: RITA
Producers : Michel Teicher, Camila Mendez
Production director: Jean Davi

MUSIC
Music - presentation - scene with the hostess:
Title : EverythingIs Peace
Composer : Pierre Aviat
Editor: GUMCollections

Music - Romantic - scene :
Title : Next Aftermath Part 2
Composer : NicolasSoulat
Editor : GUM Collections

Music - action -scene:
Title : Shortcut Theory
Composer : Jérôme Frideling
Editor : GUM Collections

SOUND PRODUCTION COMPAGNY: GREEN UNITED MUSIC
MEDIA PLAN - FRANCE, USA

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.