Breathtaking spot for Cinthol, challenges us all to shut down the mobiles, tablets, and social media apps, and get out there and live. Before you start tweeting or run to your next status update meeting, get lost in this spot for a couple of minutes. It's the closest many of us will get to life offline.

Client: Godrej Consumer Products Ltd (Cinthol) Agency: Creativeland Asia ECD: Anu Joseph

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.