I'm a sucker for ads like this that use passionate brand advocates, in unexpected, organic ways. Like master cabinet maker Michel Robillard, who loves Citron so much he spent six years designing a 2VC out of wood on a 1:1 scale. His efforts will be honored on a special section of Citroën's website and for one week, all of Citrons social posts on their Twitter and Facebook will be wooden from 21ist August till the 25th.

Brand: Citron Ad Agency: TRACTION Executive Creative Director: Stephane Xiberras Creative Director: Nicolas Lautier Creatives: Julien Vergne, Alexandre Girod Assistant Art Director: Marie Glotin Director: Augustin Lacape