I'm a sucker for ads like this that use passionate brand advocates, in unexpected, organic ways. Like master cabinet maker Michel Robillard, who loves Citron so much he spent six years designing a 2VC out of wood on a 1:1 scale. His efforts will be honored on a special section of Citroën's website and for one week, all of Citrons social posts on their Twitter and Facebook will be wooden from 21ist August till the 25th.

Brand: Citron Ad Agency: TRACTION Executive Creative Director: Stephane Xiberras Creative Director: Nicolas Lautier Creatives: Julien Vergne, Alexandre Girod Assistant Art Director: Marie Glotin Director: Augustin Lacape

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kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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