Multicultural agency Muse Cmmunications recently launched City of Hope Hispanic brand campaign. City of Hope is a world leader in the research and treatment of cancer and other serious diseases. It is one of only 49 comprehensive cancer centers in the nation as designated by the National Cancer Institute. This long form spot gives an introduction to the Spanish speaking community about the world class science and heartwarming compassion that one can find there. It's cutting-edge science and treament meets human-centered care.

PHOTOGRAPHER & VIDEOGRAPHER: Dante Marshall

 

CLIENT: City of Hope  
ASSOCIATE VP OF STRATEGIC ALLIANCES: Len Fong
SR. MULTI ETHNIC MARKETING SPECIALIST: Yolanda Soto
ASSISTANT REAL ESTATE MANAGER: Cory A. Morris

 

AGENCY: Muse Communications
CREATIVE DIRECTOR: Michael McCallum
EXECUTIVE PRODUCER: Vanessa Macadam
ACCOUNT SUPERVISOR: Diana Jones
ACCOUNT EXECUTIVE: Jazmine Bailey
ART DIRECTOR: Miranda Friedman
PRODUCER: Shira Shane
COPYWRITER: Belinda Delgadillo
PM: Vivian Paulsen

 

POST PRODUCTION: Therapy Studios
EDITOR: Jake Shaver
HEAD OF PRODUCTION: Allegra Bartlett
PRODUCER: Juliana Watson

 

MUSIC: Human LLC

 

VO ARTIST:  Yeni Alvarez, Tag Talent

 

VO CASTING SERVICE: Voice Over Bank

 

TRANSLATIONS: Meaning LLC & Vitac