More than half a million Cambodians work in sweatshops for very little, six days a week. They work in uncomfortably hot conditions, at ever-increasing speeds making the athletic apparel for brands like adidas, Nike, Reebok and New Balance. Their work is so grueling and punishing they are also put through the paces. To draw attention to this inhumane practice, Boondoggle went and outfitted one with fitness gadgets to measure their heart rate, calorie loss, body temperature and more. Obviously they were not allowed to film in the factory as it would have been too dangerous. But the story of Tahra (not her real name) remains as true as the hundreds of thousands of Cambodians forced to work in this condition. And while there is a spot that comes with this backstory, I have to say this backstory is more powerful. The spot is effective in its misdirect of seeming at first like an athletic spot until they pull the rug, but this behind-the-scenes is much more of a gut punch. If you want to do something to change people like Tahra's situation, sign the petition to try and pressure sportswear brands to start making their clothes in safer factories.

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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