SETAPP is your short cut to the best apps on Mac. And you need shortcuts, don't you. At least when it comes to your fishing skills or lack thereof. I've never understood why some clients like to make fun of their target market. Do they think the demographic is too stupid to know? Or do they think the commercial is talking to some other stupid person but not them?

Agency: SuperHeroes New York Managing Director: Rob Zuurbier Executive Creative Director: Rogier Vijverberg Creative Director: Niek Eijsbouts, Hunter Fine Creatives: Ola Syse, Elliot Stewart-Franzen Graphic Designer: Long Wu Account Lead: Beth Irvin Agency Producers: Severien Jansen, Yumi Yamsuan Production Company: Good Engine Media Executive Producer: Andrew Garland Line Producer: Myriam Schroeter Directed by: Pete Marquis & Jamie McCelland D.O.P.: Eric Ulbrich Editors: Christ Teibert, Huy Nguyen VFX: Huy Nguyen Sound design: Silver Sound Client: MacPaw Responsible at MacPaw: Yaroslav Stepanenko, Julia Petryk, Olga Ku