Suffocating by smoke is like drowning. Rainey Kelly Campbell Roalfe/Y&R and Blink Productions, London demonstrate by shooting the entire ad under water. So remember kids, when you put out that fire don't use too much water, as then you'll be back to square one.

Client : CLG Agency: Rainey Kelly Campbell Roalfe/Y&R, London Production Company : Blink Productions, London Director : Dougal Wilson Damon Collins (Executive Creative Director) Jerry Hollens (Art Director) Mike Boles (Copywriter) Tim Page (Agency Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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