Clipper Teas sets up a store in which people learn the truth about how their competitors make their green teas, like with unfair trade, using chemicals, etc. But Clipper then lets us know they don't add anything unnatural to their green tea. Would you choose differently if you knew the truth? Hell yes, I would! By the way, Clipper was the first fair trade brand of teas in the UK. Good stuff.

Client: Clipper Teas Agency: Exposure Digital.
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.