They're saying bits. Not tits. Honestly. Careful now so you don't squeeze the wrong thing.

Client: Britvic Ireland Agency: Chemistry Copywriter: Emmet Wright Art Director: Nicole Sykes Agency Producer: Fiona McGarry Creative Directors: Emmet Wright and Mike Garner Production Company: Blinder Director: Richie Smyth Producer: Michael Duffy

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • fairuse's picture

    What if I analyzed the ad & found oranges got substantially less camera time than strategically placed white garments. I could put a PSA video link here but people who need it won't watch it.

    GOING going gone.

    Jun 19, 2011

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