We’ve never seen a more romantic campaign for a grocery store, not that it takes much to convince us that time is better spent doing things besides shopping for milk. In honor of the upcoming Valentines Day revelry, we bring you the latest from The Co-Operative.

Client: The Co-Operative Agency TBWA\Manchester Creative Richard Dean Producer Lou Vasey Production Company RSA Director Barney Cokeliss Producer Ewen Brown Editorial Company: Cut + Run Editor: Ben Campbell Telecine: Frame Store Online: Golden Square Sound: 750mph Music: Hear No Evil