Coach encourages violence for its bag. Yeah that's a great message for the holidays. What the hell is it with advertising this year? Julia Louis-Dreyfus and Kumail Nanjiani are robbing Soop Dogg for Old Navy and now some crazy rich ass prima donna's robbing Santa for a Swagger Bag? Also, could you have given it a more tacky name?

I guess I should hand it to both Old Navy and Coach for being honest. Though one brand is low end and one is supposedly high end, their materialistic message is essentially the same: Gimme my stuff right now or someone will get hurt.

Client: Coach
CD: Stuart Vevers

Commercials: 
Country: 

Leave a comment

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.