A neat optical illusion serves the surprise twist with a soundtrack that nods to Ennio Morricone. Giddyup, cowboy!

Client: Coast Yamaha Agency: Clemenger BBDO Adelaide Production Company: Spirit Films Director : Roh Smith Greg Knagge (Creative Director) Geoff Robertson (Senior Art Director) Andrew Slattery (Art Director) Holly Horne (Agency Producer) Paula Smith (Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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