It's not the size of your monitor, it's how you use it. Ah, wrong thread. Ok then, It's not the size of your truck... ah forget it, yes it is.

Client: Coates Hire Agency: Ideaworks, Sydney Production Company: Plush Films Director : Abe Forsythe DoP: Simon Hammond Creative Director: Paul Knights Associate Creative Director : James Gali Barrow Creative team: Andre Matkovic, Tom Russell, Adam Guastella Copy: Paul Knights Art :James Gali Barrow Agency Producer: Norma Johns Producer: Matt Reeder Matt Newell (Strategy Partner) Paul Southgate (Strategy Director) Meg Badelow (Account Director) Luke Pavan (Senior Account Manager)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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