"...fulfill our promise to our consumers." Consumers? Eep! Talk about corporate speak. Blah.
Back in '91 I was a consultant to the chairman's office at Coke on both advertising and corporate communications. It was moronic concepts like that one that led to Coke's relationship with CAA (later that year) which of course didn't sit very well at McCann no matter what spin they put on it at the time, claiming that they were "thrilled with the results" of the collaboration. What choice did they have?
Of course nothing lasts forever. CAA eventually outlived its usefulness, Coke sent them packing, and even McCann lost the domestic Coke business. Always Coca-Cola! :-)
I don't know what is scarier, this awful ad or the fact that it could have just as easily run in 2001.
More information about text formats
Battery, the independent creative agency based in Hollywood that has been...
Adland the Commercial archive went online in April 1996. Founded by Dabitch built on beer and braveryAdland is a registered trademark Copyright © 1996-2016 Adland All rights reserved. Assume that all links to Amazon are affiliate links. Adland survives with your support bitcoin:34CBC5ktw5TqzUSTXfEfGkMkNBWK4bFZF1 and Paypal