A massive snowball fight breaks out in the Athletes' Village during the Olympic Games, Vancouver 2010 - this is W+K's global Coke ad for the olympics.

Ad Agency: Wieden & Kennedy Copywriter : Dylan Lee Art Directors : Patty Fogarty and Lee Jennings Producer : Jessica Staples Production Company : Smuggler Production : Batch Film New Zealand Director : Steve Ayson Executive Producers : Brian Carmody and Allison Kunzman Editor : Jack Hutchings VFX Company : Animal Logic Music Company: SqueakE. Clean Productions

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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