You remember Coke's Happiness machine (and some of you will remember the Nesquick's talking vending machine too). The happiness machine can't live on smiles alone, even vending machines need hugs.

Hug this machine, get a free coke. LOVE!

Agency Ogilvy & Mather Singapore
Production Adrian Chua (Makers Pte Ltd)
Director : Angus Gordon (The Well)
Account team : Louise Kuegler
Account team : Jiamei Tay
Steve BackChief Creative Officer : Chief Creative Officer : Steve Back
Executive Creative Director : James Procter
Art Director : David Stevanov
Art Director : Jon Loke
Copywriter : Kevin Joseph
Copywriter : Troy Lim
Producer : James Brook-Partridge
Producer : Alvin Chin
Planner : Mark Sinnock
Illustrator : eunice ng
Illustrator : Sean Soo

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.