You remember Coke's Happiness machine (and some of you will remember the Nesquick's talking vending machine too). The happiness machine can't live on smiles alone, even vending machines need hugs.

Hug this machine, get a free coke. LOVE!

Agency Ogilvy & Mather Singapore Production Adrian Chua (Makers Pte Ltd) Director : Angus Gordon (The Well) Account team : Louise Kuegler Account team : Jiamei Tay Steve BackChief Creative Officer : Chief Creative Officer : Steve Back Executive Creative Director : James Procter Art Director : David Stevanov Art Director : Jon Loke Copywriter : Kevin Joseph Copywriter : Troy Lim Producer : James Brook-Partridge Producer : Alvin Chin Planner : Mark Sinnock Illustrator : eunice ng Illustrator : Sean Soo
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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