This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.

Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.

On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.

Agency: Duval Guillaume Modem Media: Online video 3’ Launch date: April 25th 2013 Creative directors: Geoffrey Hantson & Katrien Bottez Creative team: Dieter De Ridder (copywriter) & Ad Van Ongeval (Art Director) Account team: Sylvie Verbruggen, Nathalie Rahbani, Tuyen Pham Xuan TV producer agency: Marc Van Buggenhout Digital media planners: Kris Hoet, Maarten Van Herck Production company: Caviar Director: Tom Willems Postproduction: Caviar Sound studio: Sonicville Production company producers: Kato Maes, Werner De Coninck, Leslie Verbist

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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