This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.
Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.
On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.
Agency: Duval Guillaume Modem
Media: Online video 3’
Launch date: April 25th 2013
Creative directors: Geoffrey Hantson & Katrien Bottez
Creative team: Dieter De Ridder (copywriter) & Ad Van Ongeval (Art Director)
Account team: Sylvie Verbruggen, Nathalie Rahbani, Tuyen Pham Xuan
TV producer agency: Marc Van Buggenhout
Digital media planners: Kris Hoet, Maarten Van Herck
Production company: Caviar
Director: Tom Willems
Sound studio: Sonicville
Production company producers: Kato Maes, Werner De Coninck, Leslie Verbist