Director: Brain Lee Hughes at Blarke Sonne Levring

Her line: The bad news is.. That I have a new Boyfriend. The good news is that we can still be friends.

Remixed by the DJ. Super: Cocal Cola Chill. Part of the campaign invited people to remix old lines on the website dedicated to this and use as ringtones, competitions where you could send in the worst "diss" you ever heard and have it remixed in an advert (and appera in same ad yourself) etc.

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.