Coffee Shot is a new coffee drink. When BBR Saatchi & Saatchi were tasked with launching it, they targeted the morning commuter crowd by taking over commercial radio breaks, airing sleepy version of hard-sell radio spots, prior to the original real ones. Neat idea in what has been for years now a very neglected media.

Client: Coffee Shot Advertising Agency: BBR Saatchi & Saatchi Chief Executive Officer: Yossi Lubaton Executive Creative Director: Nadav Pressman Creative Director: Eran Nir Copywriter: Lior Shoham, Eran (Shushu) Spanier Production: Dorit Gvili Creative Case Writer: Eva Hasson Producer: Odelia Nachmias Account Group Head: Maya Salomon Account Supervisor: Moran Lupo Account Executive: Chen Halpern Strategic Planning: Shai Nissenboim Planner: Gilad Kremer Traffic: Roniot Doanis

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.