about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (4)

  • Mets82's picture

    This is the famous spot with "Mean" Joe Greene and Coke. It's a great spot and one of the best Super Bowl ads. One thing I would like to know. How did that kid make it to the locker room. Don't you think security would have stopped him?

    Feb 04, 2008
  • tod.brody's picture

    Everyone knows that when you have a Coke in your hand, anything is possible!!!

    Feb 04, 2008
  • Dabitch's picture

    Opens more doors than a master key!

    Feb 04, 2008
  • TDD's picture

    It was the '80s.

    "Happiness is overrated."

    Feb 05, 2008

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