Director David Gaddie of production company The Colony recently lensed a spot for Coke’s new ‘Mother’ beverage. With the target market being everyday ‘blokes,’ the spot takes place in “Motherland” - a place that celebrates sizzling steaks, epic explosions, and shooting guns with abandon. Gaddie lensed the footage on location at an old rail yard in Sydney Australia using built set pieces that were later enhanced in post production. The explosions are all real and in-camera though - The Colony loves pyro! Second unit was shot in Coney Island, New York and LA theme parks.
Advertised brand: Coca Cola of Australia Advert title(s): Motherland Headline and copy text (in English): Coca Cola Motherland "Mother" Drink Advertising Agency: Smart, Sydney, Australia Agency website: http://www.smartinc.com.au/ Creative Directors: Kieran Flanagan, Dan Gregory Executive Producer: Susan Walker Agency Producer: David Steindl VFX: Postmodern, Sydney Production Company: The Colony, Sydney Editor: Danny Tait Music and Sound: Nylon Studios of Sydney, Australia Published: April, 2010