To celebrate the World Cup, JWT Brazil launched Coke's mini bottles. 18 of them, featuring flags from all the countries who hosted the World Cup. The mini bottles originated back in the 80's and were a big collectible hit.

Unlike the 80's versions, these are interactive. You can go to Coke's website, or download an app via Apple and Android or on Facebook, to create your character, and send a virtual message to any Brazilian who has one of the cans. As for the Brazilians who own one of the bottles, if they download an app, they can experience some augmented reality thanks to their smartphone camera. If you wave your camera in front of the bottle, the 18 countries are animated. Not only that, they can interact with any of the well-wishers, too.

It's kind of like a pen pal thing, but with a World Cup theme.

Agency: JWT Brazil Title: Minibottles Product: Coca-Cola Length 60”, 30”, 5” and 3” CCO: Ricardo John Head of Art: Fabio Simões Creation Director: Enoch Lam Art Director : Filipe Cuvero Copywriting: Lucas Tristão Planning: Fernand Alphen, Isabella Mulholland, Douglas Mello Account Manager: Felipe Giacon, Stefano Paduan, Rodrigo Alberini, Luana Ferreira. Media: Aline Moda, Andreia Kalvon, Stella Lopes, Fabiana Coimbra, Thais Abreu. Client Approval: Javier Meza, Andres Kiger, Gian Martinez, Marina Rocha, Paloma Azulay and Juliana Assad. Production Agency Director: Márcia Lacaze Production Agency: Fafá Oliveira Film Producer: Zohar Cinema Director: Tomat Photographer: Marcelo Durst Art Director: Marlize Storchi Wardrobe: Ana Avelar Finisher: Full Frame Editor: Tomat Client Service: Nívio Alves de Souza and Renata Sayão Sound Production: Dr.Dd Eletromídia Remix: Bonde Fumegante

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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