Most consumers know what to expect from real estate commercials—picket fences, manicured lawns and "sold" signs. Coldwell Banker and McKinney have launched a new integrated campaign that breaks through the "sea of sameness" and shows consumers the best of both worlds: easy to use online tools and experienced agents who can guide them through each step to home ownership. Founders Coldwell and Banker have always been known for their pioneering spirit and passion to innovate. So don’t be surprised if you see them popping up at events and on popular social networking sites.
Agency: McKinney, Durham NC Agency / McKinney Client / Coldwell Banker Title / Portraits Campaign Launch Date / 02.25.08 Executive Creative Director / Jonathan Cude Group Creative Director / Ellen Steinberg Art Director / Bob Ranew Copywriter / Keith Greenstein, Jonathan Cude, Jenny Nicholson, Sanders Hearne Senior Broadcast Producer / Josh Eggleston Broadcast Coordinator / Leslie Riley Production Company / Park Pictures Director / Alison MacLean Director of Photography / Manuel Ruiz Editorial Company / McKinney Editor / Erin Gurdziel