Henry can't open his mouth. He's going to the dentist and he doesn't want to get a filling.

But now there's Colgate blue minty gel. Nobody works harder for zero fillings than Colgate. Not even Henry who couldn't complete his theatrical fib about being unable to open his mouth.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.