For Super Bowl 50 Colgate won't be showing you the winning smiles you get from brushing well. Instead we get a 30 second rerun of a Cannes lions winning :60 from 2014 that reminds us all to turn off the tap when we brush our teeth. Apparently there are barbarians out there who still leave it running, who knew? At least 114.4 million people in the united states will get the message to stop doing that on Feb. 7. Maybe they'll also remember to buy some Colgate products.

Ad agency: Y&R
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • Jorge Inchaurregui's picture
    Jorge Inchaurregui (not verified)

    It may not be a novel idea, but even today, with climate changes and horrendous water shortages, people are still wasting water. Wasting everything. I'm guessing Colgate wanted to break into the SB with a social awareness message instead of shots of pretty people enjoying a great life thanks to a great smile.

    Feb 08, 2016

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