For Super Bowl 50 Colgate won't be showing you the winning smiles you get from brushing well. Instead we get a 30 second rerun of a Cannes lions winning :60 from 2014 that reminds us all to turn off the tap when we brush our teeth. Apparently there are barbarians out there who still leave it running, who knew? At least 114.4 million people in the united states will get the message to stop doing that on Feb. 7. Maybe they'll also remember to buy some Colgate products.

Ad agency: Y&R