Rhino's Harry Dorrington directed a dazzling, 100 percent CG spot promoting Comcast's Triple Play Rewards program. Dorrington directed the :30 entirely in-house at Rhino, completing it only five weeks after Agency M approached the studio for the project.
Gift Box centers around a Kubrick-inspired under-lit cube floating in a stark white world. The cube rotates through space, each side featuring a different element of the triple play (Digital TV, high-speed Internet, phone service), while a voiceover details the rewards program.
When a red ribbon ties itself gift-wrap style around the cube, it begins to shake until the top springs open like a jack-in-the-box, releasing a thundering stream of tiny CG props - popcorn, video game controllers, drum kits - representing potential rewards. The props continue to swirl around blizzard-like behind the typography for the spot's remainder, injecting the spot with a magical feel. Dorrington and his team executed the spot entirely in Maya, then topped it off with particle simulation and an HD Flame finish.