Judit & Judit the comhem girls who already nod to Snapple's Wanda, have created a homage to all those virals out there in this 45 spot to celebrate that Comhem has delivered internet to Sweden since 1999. In it we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans", and many more. If you recall all of them, you need to step away from the keyboard for a moment. ;)

The ad was shot by Traktor and created by King advertising agency, Stockholm.

Ad agency: KING CD: Frank Hollingworth AD: Tommy Carlsson Copywriter: Christian Karlsson / Niclas Carlsson Web Director: Thomas Larsson AD Ass.: Philip Åstmar Produktionsledare: Anna Magnusson/Sofia Weman Projektledare: Lina Gooch Production Company: Traktor Director: Mats Lindberg Directors assistant: Erik Nilsson Producer: Anders Gernandt DoP: Göran Hallberg Scene: Roger Rosenberg Post production: STOPP

Comments (4)

  • Dabitch's picture
    Dabitch

    Thanks to a pal on twitter @oskcar I now know where that "Vem vare som kasta" came from. The bit where Judit is dressed in all white walking through a park, it's referencing this film - and now I'm rather impressed by the actress skills as she has his bizarre way of walking down pat. (feels a bit like that Virgin spot the band name game for me, trying to figure out the Swedish "virals" that I've missed)

    Oct 28, 2009
  • Neo's picture
    Neo

    I had never seen that, and wished I hadn't seen that girl throw up on live TV either.

    Oct 29, 2009
  • kamari's picture
    kamari

    This is shit. A total rip-off from the 100 best moments of youtube. Sans the funny.

    Oct 30, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.