Judit & Judit the comhem girls who already nod to Snapple's Wanda, have created a homage to all those virals out there in this 45 spot to celebrate that Comhem has delivered internet to Sweden since 1999. In it we see references to Mentos & Coke*, Chocolate Rain *, "Leave Britney alone!"*, the Swedish TV host who was suddenly ill on live television *, Nunchuck guy *, The Bad Day Viral (which already spawned it's own viral homage), Ansiktsburk * a turkish song subtitled with what it sounds like in Swedish, ending up being a love poem to "face-cans", and many more. If you recall all of them, you need to step away from the keyboard for a moment. ;)

The ad was shot by Traktor and created by King advertising agency, Stockholm.

Ad agency: KING
CD: Frank Hollingworth
AD: Tommy Carlsson
Copywriter: Christian Karlsson / Niclas Carlsson
Web Director: Thomas Larsson
AD Ass.: Philip Åstmar
Produktionsledare: Anna Magnusson/Sofia Weman
Projektledare: Lina Gooch

Production Company: Traktor
Director: Mats Lindberg
Directors assistant: Erik Nilsson
Producer: Anders Gernandt
DoP: Göran Hallberg
Scene: Roger Rosenberg

Post production: STOPP

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Comments (4)

  • Dabitch's picture
    Dabitch

    Thanks to a pal on twitter @oskcar I now know where that "Vem vare som kasta" came from. The bit where Judit is dressed in all white walking through a park, it's referencing this film - and now I'm rather impressed by the actress skills as she has his bizarre way of walking down pat. (feels a bit like that Virgin spot the band name game for me, trying to figure out the Swedish "virals" that I've missed)

    Oct 28, 2009
  • Neo's picture
    Neo

    I had never seen that, and wished I hadn't seen that girl throw up on live TV either.

    Oct 29, 2009
  • kamari's picture
    kamari

    This is shit. A total rip-off from the 100 best moments of youtube. Sans the funny.

    Oct 30, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.