Lisbon City Hall - Lisbon's Urban Art Gallery / Street art case - (2012)
Lisbon is full of street art, such as the work of Alexandre Farto who was commissioned to do the Levi’s Murals for "Go Forth" in Berlin, and lots of other famous names. Lisbon's citizens don't look at the street art as a part of their historical heritage, Lisbon's City Hall tapped Torke to help them change the perception.
Ubisoft's Ghost Recon Alpha - Directors Herve & Francois for Little Minx/RSA
The film, which was screened to a select group of entertainment and gaming media to great acclaim in April at the Soho House in Los Angeles, premiered at select broadcast channels worldwide last week. The film will stream on various locations online - including G4TV online, Vice, Ghost Recon's YouTube page, IGN, GameSpot and Complex - beginning Monday, May 14 and will continue for two weeks up to the game launch.
Viajes Galeón - Twitpoker - (2012)
Viajes Galeón was launched via a twitpoker game, where players weren't stripped of their clothes, but their twitter followers. Egads! Oh look, my case study bingo card was almost filled in by this one alone.
Heinz Ketchup - Last drop / It's just not the same without it - (2012) :30
Through a series of relatable scenes, "Last Drop", the latest for Heinz via john st. and Holiday Films' director Cole Webley, celebrates the joy in the ritual of getting that last drop of ketchup.
Playboy - Playboy tweetgrid - (Argentina) - (2012)
Popular model and TV-show host (oh, "secretary" is it?) poses naked for Playboy Argentina, while they are wondering how to get more people to follow the playboy twitter account.
Enter tweetgrid, for every 15 retweets of the Playboy tweets mentioning the show, a small part of a larger nude image of her is revealed in the twitter tweetgrid. Now everyone keeps retweeting Playboy until they finally get the whole picture. Clever way to get around the whole "no nudity on twitter" bit too, says I who risks being banned from Google Adsense (again) just for showing you this case study because it has nipples.
NYT battle - Real Life game - NYT.fi
NYT.fi magazines motto is "right here, right now" and they wanted more eyballs on their website. Helsingin Sanomat responded by coming up with a battle concept, three teams lead by celebs had to complete tasks across the city of Helsinki in one day, and points given in the shape of like & shares on facebook were added to their score. Make a bus driver laugh. Breakdance in the central station. Freestyle rap to someone over 50. Collect five kisses from strangers. As the teams sped through their tasks, the clips generated brought the traffic to NYT.fi.
NYT BATTLE - City tasks / Three teams / Let the games begin - 2012 -(Finland)
One day. 47 tasks. Play rock paper scissors with a celebrity. Make a bus driver smile. Get a piercing. Three teams threw themselves into Helsinki and made it better place to live. The teams got points for completed Battle tasks, Facebook likes, Youtube views, Twitter tweets and Campaign site views.
See also the image: NYT BATTLE
Faber Castell - Munch's "The scream" & Van Gogh’s "Terrace Cafe at Night" recreated
Here's somethig that's a lot more complicated than the rather nifty framed Crayola monogram in @adland's image feed - Faber Castell created "the scream" in cut bits of colorful Faber Castell's. nice idea from Ogilvy and Mather Singapore, and I really hope that the original artwork is in Faber Castell's offices somewhere as that must look pretty awesome in real life too.
Amnesty Wallpaper - Bars - (2012)
Garbergs, Stockholm created these iphone and ipad wallpapers that "release" the prisoner when you unlock your device.
Thinkbox - Harvey and Rabbit - (2012) (UK)
While Harvey is out of the kitchen his owner reckons he might take this opportunity to get rid of that rancid old rabbit.... But then the power of TV advertising makes him change his mind. Well that, the awesome soundtrack and those eyes.
Fill out your timesheet = get free beer.
"We turned time sheets into something cool" says JWT Brazil, but really what they did was just good old-fashioned beer bribery, spiced with a little office peer pressure. A clever black fridge is digitally connected to the electronic time-sheets that the entire office need to fill out in order to unlock the fridge, and get free beer. Results: every Friday all timesheets are 100% filled out WHO WOULD HAVE THUNK IT? Very funny.
Do you want to advertise on Fred's tattoo?
This is the perfect storm of "crazy" new media and hep but dying tech. Leo Burnett in Spain has a creative guy named Fred hired there, and when Fred made a QR tattoo an idea was born. Advertise on Freds arm!
Alas, the ebay auction where bidding starts at one euro, is terminado, that is closed. Why? We can sell virginities on ebay, but not QR-code tattoo space? Weird.
the IPA made Adland Lego figures, collect them all!
Top old blokes of advertising, sorry, leading industry figures including Sir Martin Sorrell, Sir John Hegarty, Lord Bell, Johnny Hornby and Jeremy Bullmore, have been immortalized in Lego as part of a ‘build your career’ campaign to highlight the high calibre of speakers that the IPA’s 44 Club attracts. SO cute.
The Lego figures, created by 44 Club committee member and Leo Burnett creative Ben Gough and photographed by Adrian Burke, will appear on a series of postcards to be sent to the industry’s HR managers and those new to the industry.
ECHO - Work - (2012) :30 (US)
Work driving you nuts? Stuck with a bad boss? Won't retire until you're 83? A hilarious new spot from Tool Director J.J. Adler via Cramer-Krasselt/Milwaukee will help you fix that with the hard-charging power of ECHO Outdoor Power Equipment. Part of the "Get Serious" campaign, the ad stars a frustrated office worker calmly accepting the chaos of his noisy, irritating coworkers as he waxes about the ECHO tools that await him once he clocks out for the day.
Toro - Treadmill - (2012) :30 (USA)
In its new “Treadmill” spot, Campbell Mithun runs a lawnmower on a grass-covered treadmill to demonstrate Toro’s Personal Pace® technology for walk power mowers. A stagecraft neighborhood scene spins in the background as the hero hurries to beat the weather, slows for a whistling bird, and hustles away from a barking dog -- all while adjusting the pace of his Toro® mower accordingly on the grassy treadmill deck. “Whatever speed you want to go,” declares the voiceover, “one mower will match your pace.”
Saatchi New Directors showcase - Naked Ambition - (2012)
Chris Palmer clearly had a grand old time directing the call for entries film for the Saatchi & Saatchi New Directors' Showcase 2012. In it, a perfectionist porn director asks for "more smoke, Gary", and titles his films "Good things cum to those who wait". The advertising jokes never seem to end, there's an orange bald guy slapping some girls, the dialogue consists of famously horny lines written by copy wankers, such as "Where's the beef" and "a bit of an animal".
Hub Strategy Releases Out of Home Campaign for USF
– Hub Strategy, the San Francisco-based integrated creative agency, today unveiled the first-ever overall visibility advertising campaign for the University of San Francisco to increase awareness and recognition for the institution.
The citywide visibility campaign will launch throughout San Francisco on transit shelters, billboards, taxi tops, Muni sides, online banners and San Francisco-based print.
The campaign also leans on San Francisco as a major part of the messaging, as well as the design. The background images are all photographs taken around the city. Hub steered clear of typical imagery of San Francisco, such as the touristy Golden Gate Bridge, and instead focused on giving perspectives of the city from USF.
Farkyeri - We Are Not Men - (2012)
Farkyeri, the Turkish ad agency crew who protested that bad Hitler shampoo ad by posing in dresses, but somehow still looking like hero musketeers (must be the grand facial hair, guys) have done a video to really make their point.
I love these guys. They're doing a self-promo simply by taking a stand.
Farkyeri ad agency declares they are not men in response to offensive Hitler men's shampoo ad.
In response to the Hitler recommends Bimen shampoo for men Farkyeri, a local Turkish ad agency, decided to don dresses and declare that they are not men. Because if using the likeness of the man that launched a thousand deaths is a "manly" way to shill shampoo they want no part of it. "If manhood is racism and gender apartheid..." I love this. I'll hand the microphone to them:
“We are not men…”
We, as a local advertising agency in Turkey, hereby condemn the unfortunate commercial produced in March 2012 by an advertising agency from our country for a shampoo brand in our country by using the images of a speech delivered by Adolf Hitler.
Hyundai Azera - Modern Life - (2012)
Wes anderson does the Tennenbaums in commercial, pretty much. Mom stays in the car. Must be comfy.
