What would happen if Carlsberg did chocolate bars? Oh you know it would probably be the best chocolate bar in the world, and on that puntastic thought the creative crew of Fold7 set out to make it happen.
"We knew the world wasn’t thirsting for yet another shot of a guy jumping over a log or a girl hiking past a stream. We wanted to bring some self-expression and charisma to the outdoor world…and simultaneously connect the brand to the broader lifestyle market.
Determined to break free from the usual "outdoorsy" styling of sunsets and people hopping over clear water creeks, KEEN wants to lure millennials into their interesting looking sandals by telling them how great they are, and their lives can be, not talk about their