Adland's Commercial Archive

 
 

Adland's Commercial Archive - more than 45,000 commercials.

 

Oreo daily twist - Oreo social media campaign case study - (2013)

Oreo daily twist - Oreo social media campaign case study - (2013)

Already a favorite for Cannes awards, the Oreo Daily twist campaign will be much copied in social media from now on. Setting out to prove that a 100-year old cookie is as relevant as it ever was Oreo left the argument about 'which is better the cookie or the stuffing' behind, and went straight for the twist.
Every day, they took a Oreo twist to what was happening in the world, in pop culture, in sports, in music, in media. Some were simple social media 'posters' if you will, starring the oreo-cooking with rainbow stuffing. Others were interactive banners, like when they celebrated 40 years of Pong. It's a modern take on the old topical press campaign, at internet-speeds. Once a day, a new twist. Bite-sized witty images easily shared over twitter, facebook and pinterest.

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Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

Tic Tac / 4 calories / Motel Room "Shake things up" - (2013) 3:00 (USA)

I honestly don't want to know why some of the things are they way they are in this bizarre, hallucination style scene in a shoddy motel written and directed by Crobin as a spec piece for Tic Tac. That's "Shake things up" Tic-Tac, and I feel a bit shook up after watching this disturbing three minute bit. So many ??????

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Apple "Our Signature" (2013) 1:00 (USA)

Apple "Our Signature" (2013) 1:00 (USA)

The ghost of Steve Jobs is all over this one, espousing the same philosophy that captured the cult all those years ago. but since the cult has moved on to android and Samsung phones are outselling iPhones in a big way, Apple needs to be relevant and not sound dated.

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Xide "Transformer" (2013) :20 (Sweden)

Xide "Transformer" (2013) :20 (Sweden)

While we're on the subject of Swedes, music videos and drinks, the alcopop brand Xide teamed up with Young Squage to make a video for their new single "Transformer." The song was written and produced by SeventyEight because apparently no one goes by their real names any mor

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NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

NIVEA Suncream - Solar Ad Charger - (2013) (Brazil)

Giovanni+Draftfcb are brilliant, and I do hope they bring these ads to Cannes and hand them out. For Nivea, they made a solar-power ad, so once you use your Nivea suncream, and the Nivea solar charging ad for your phone, you have no reason at all to go inside again. Smart!

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23 Degrees Roastery "Bomb" (2013) :15 (Canada)

23 Degrees Roastery "Bomb" (2013) :15 (Canada)

Yes, not even endorphin-raging moments such as bomb diffusion can help you stay awake if you haven't had coffee.

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IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

IBM outdoor billboards become shelters, benches and ramps - people for smarter cities. (France)

"People For Smarter Cities" is Ogilvy Paris latest campaign for IBM. With this outdoor campaign, each billboard becomes a solution to a city problem. Rain. Steps. Lack of park benches.

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Diagonal Mar Shopping Centrer "Self Esteem" (2013) 1:50 (Spain)

Diagonal Mar Shopping Centrer "Self Esteem" (2013) 1:50 (Spain)

Either men are nothing but dumb pieces of cliché meat just ready to do your vanilla bidding (ref: Zesty Guy ) or women are so pathetically needy that a talking bag w

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