Once again it's Master lock and their affinity for shooting their own product as demonstration. At least during the super bowl.
Once again, they shot the lock. Which did not budge. Repeat: Did not budge.
This ad known as "Daisy Girl", ran only once as a paid advertisement, during an NBC broadcast of Monday Night at the Movies on September 7, 1964. In it a little girl counts the petals of a flower, and as we zoom in to her eye a nuclear explosion is superimposed. This is cited as the first example of negative political advertising, a.k.a scare-tactics.
Johnson VO: "These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die. "
Tag VO: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.
This poster is often cited as being instrumental in the fall of James Callaghan's Labour administration, and certainly changed the way political advertising was done in the UK. It launched the brothers Saatchi's advertising agency kingdom and put Margaret Thatcher in power. All of this was done with a pun! Or play on words, if you prefer.
Always remeber that you are unique - just like everyone else.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
- אני רוצה ששמי יהיה על בקבוק
3 hours 12 min ago
- Name Asaad
3 hours 15 min ago
- What, no pitchforks and
17 hours 30 min ago
- Worth it for your dream
17 hours 31 min ago
- I could care less about the
18 hours 33 min ago
- Okay, it may be hokey in some
1 day 7 hours ago
- What is the name of the song
4 days 5 hours ago
- With this card, they're
4 days 9 hours ago
- Haha as well as "Why is it?"
4 days 17 hours ago
- This was all so much better
4 days 21 hours ago