As the old lady dresses up, and lovingly glances at a photograph of her and her husband, one might believe that she's on her way to visit his grave. Not so, as the twist reveals she's visiting him in a retirement home. The promise Folkpartiet (the liberal party) gives here is that old couples should still have the right to live together, even when one of them is in need of assistance. Today, married couples are sadly separated when they have different needs in retirement homes.

For the 2010 election, FP - the Liberal party - promises to keep jobs by not shutting down the nuclear power plants. This film makes all the power plant sounds, including the familiar spoon in a cup during coffee break, make the soundtrack.

"Almost half of our electricity comes from Swedish nuclear power plants. Keep the nuclear power plants, and we'll keep the jobs."

This is Kristdemokraternas (The Christian Democrats, who align with Centern, Folkpartiet and Moderaterna in the conservative alliance) election film. It has lots of wild animals in it, just like their poster campaign, and is oddly reminiscent of the Social Democrats 1985 film directed by Roy Anderson with its anti-egotism message. In both films you'll see someone who has fallen 'and can't get up' because crowds of people are trampling around them without helping them.

Vänsterpartiet - "The Left Party" - formerly known as Vänsterpartiet kommunisterna (VPK) which they changed in 1990 to simply "V" also promise more jobs, in a roundabout way. The VO says:

"Did you know that 3 billion kronor is earned as profit every year, by privately owned health care companies in Sweden? That is money that you and I pay to our joint health care. For that money, we can hire eight thousand nurses instead. We want to build the worlds best welfare state without private profit."

"Centerpartiet" is as the name alludes the center party n Sweden's political landscape. They align with the conservatives, and just like them promise more jobs, but in a far more sarcastic fashion. Here we see how a newborns mother explains her plans for her child: "I was thinking he could go to nightschool". A girl in first grade explains "when I grow up, I'm going to be uninsured", a young boy at soccer practice gets asked if wants to go pro: "No, I'm going to go on the dole, like Daddy".
A tutor asks her student: What are your plans after school, and the student responds, "I'd really like to jump from internship to internship....." Students in their traditional hats party, yelling "one more month, then we'll be in temporary job measures!

Once again, the promise is more jobs, and they show small things that boost self esteem, such as your own nametag, a perfectly made cappuccino, as well as large things, such as an entire class of children celebrating you or the construction you're building taking shape.

Super: "Self-esteem. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

Here's something we can all identify with, the hustle-and-bustle as the weekend approaches. Ladies gossip in the restroom about their plans, mom leaves work early and is picked up by dad and her kids in a car full of camping gear, men are seen dragging the familiar systembolaget* bags home heavy with wine, favorite dinner ingredients are picked up in the supermarket. In short, it's the weekend.

"Weekend. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

* In Sweden, alcohol can only be bought at special stores called Systembolaget.

(Nya) Moderaterna, the conservative party in Sweden, are promising more jobs as always in the national election. But not just because work pays money, and you can buy food for it, also for all the other values like improved community, social life and personal growth. As in love. The mailmen stop and snog, the passenger flirts with the busdriver, the teenagers hands meet over the fry-grill, and the two gay men eye each other lovingly over the supermarket checkout all day long to the soundtrack of "I Want to know what love is" by Foreigner. The super reads: "Love at work. Just one of the many reasons why more people should have a job".
Subtagline: Sweden's only workers party.

The Banrock Station winery call this The worlds first Bee poster, where the bees themselves spell out the S.O.S which in this case stands for "Save our swarm"

The SOS stands for Save Our Swarms and is part of an advertising campaign by wine company Banrock Station.
The firm is donating 5p from the sale of three special edition wines to the Co-Operative's Plan Bee campaign, aimed at helping the UK's bee population.

No bees were harmed in the making of this billboard.

A man relaxes in the sun, but can't read his high-tech ipad. The clever lady next to him is thrifty enough to buy a Kindle without backlit screen and can read in the sun, noting that she saved money on her toy. But then she pays more than 130 dollars for her sunglasses, so I'm not sure she's the gal you should take economic tips from.

Here's the TV commercial for the Social Democrats in Sweden's election 2010. It depicts the business hubub of swapping cards and having meetings, the action in an operating room, the firemen off to quell a fire ... and in each scene a bored looking teenager still in their jammies shuffling along with the group. "207000 young people want to join in" the super reads "We can't wait. Social Democrats"

There's a lot of unemployment for young people in Sweden, so this ad flirts directly with them (and possibly their parents who want them out of the house already).

Looks like I'll soon have to make a category just for political ads, as Sweden has begin airing election ads on the national TV channels that accept advertising (SVT is like BBC paid for by license fees and thus has no advertising). This election is ad-historical in that all of the political parties are bringing TV ads to the table, and you non-Swedes will be getting an eyeful of Swedish political advertising in the coming weeks. ;)

In this advert for the Swedish Trade Union Confederation (LO), the VO describes how your employer will have all these people on their side when you go to negotiate your salary. They'll have Human Resources, the companies law office, they might even get international legal consultation, and perhaps call some outsourcing experts. This ad has a few politically active people in it, you might recognize Anna Ardin who walks in from the right at the end. The VO ends with "Your boss also says it's best that you negotiate your salary on your own. If you want to even the odds, join LO (the union)"

You might think we've done all the variants of hidden camera filming and flash mobbing combinations by now. And you'd be wrong, because here comes another one! In this stunt, Mukhtar the bus driver has a priceless reaction to the sudden celebration of his birthday by everyone on the bus he's driving. But wait, there's more, as what looks like a typical demonstration that is blocking the street, turns out to be in on it. I think I see Mukhtar crying at the end. Aaaw.

The film received one million views in just one week, which is rather impressive considering Denmark only has a population of 5,500,510 people (and twice as many yummy bacon pigs).

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

Phoenix Ogilvy presents the other side of the agency at the Barefoot Gallery in Colombo on the 28th & 29th of August 2010.

It's a celebration of out-of-the-box installations, sculptures, paintings & photography.

Magic FM promised to get rid of mosquitoes by "using a special frequency in the radio signal". Everyone tuned in that summer to try it out.

Dan Quale's son Ben Quayle is running for Congress. He doesn't pull punches as he opens with "Barack Obama is the worst president in history". Not just in United States history, but in history. So Ben thinks that Barack is worse than Idi Amin, François "Papa Doc" Duvalier, Robert Mugabe, and even George W Bush. Good to know.

Go on son, spell "potato".

Nurses are like headless chickens. Now you know.

This campaign focuses on visual metaphors to engage and connect with readers, communicating consumer insights that helped to shape and influence Nurture’s evidence based design process. This print ad launched June 2010 in design and healthcare focused print publications.

The BBC Weather Website has undergone a significant upgrade to deliver timely 3 hour interval reports accurate to your postcode and from weather experts. We wanted to communicate this and the benefits of being able to access this online and on your mobile to a younger 25-34 audience which represents the biggest opportunity to grow the user base. Be one step ahead of the weather is the campaign thought which carries across radio and TV – to help make sure the weather doesn’t catch us out.