Smart car run with pigeon poop joke in case study.
Smart car responded to Clayton's tweetjoke with a neat infographic about bird poop, and we applauded how faboo their attitude was, as they took a joke and ran with it. "Outsmarted by a smart car" as Clay put it. Smart cars social media presence is very good worldwide, they did do the first ASCII animated twitter page too.
The Guardian : Points of View - military, internet privacy and gun control posters
No, it's not the Points of view ad from 1986 but the Guardian are still showing you different points of view. Using the same flip-the-poster trick as the marmite rice cake snack and countless other posters used, the image is quite different when you turn it around.
autoTRADER.ca - 'Bank Job' - (2013) (Canada)
DDB Canada brings us this odd little bank robbery and car chase, where the brilliant mastermind behind the robbery is only doing it for free advertising for his car. A wee bit like how some ad people perpetrate hoaxes in the hopes of maybe making a video go viral and get press that way. You can't blame the guy for trying really, a live chase on air will get that phone number seen by lots of people, obviously, and maybe one of them is even interested in buying a car.
Shapa Radio Advertising - Booster cards case study
MEANWHILE IN ISRAEL.. a country that is feeling the same crunch that the rest of the world is, some crafty ad people decided to sell their media (radio) via ... business cards. Wait, this is pretty thanks to (gasp!) QR code. A website was created where people could put their info in, and their erecived pretty blue cards with on QR code on them, but listen to the code and it's basically a radio ad for you. The second example in the clip reminds me a little of the Canon shutter dance 2008 which won Grand Prix in Cannes. Radio can be very clever way to advertise.
Heineken - The Candidate - (2013) 3:37 (Italy)
"Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?" asks Heineken before they take you on a three minute hidden camera show of how they really mess with their prospective employees by faking heart attacks and building fires and all sorts. In the end, the right Guy got the job. (Sorry, I had to)
SocialmediaWeek - Nobody Wants To Be Your Friend - (2013)
Ok, I like "security is making me leave. Sadface" - but I've seen this idea before. Lesson to learn : If you use a megaphone in social media, you do suck.
Anti-bullying chrome extension - Cleaning the internet - (2013)
BBR Saatchi&Saatchi & Startupseeds have jointly created this Chrome extension which erases the bad words before they hit the message boards. The idea is that cyber-bullying has to stop, and by installing the chrome extension the bully can't bully, unless they use firefox. The extension detects offensive words like "ugly" and "kill yourself" and replaces them with positive ones instead. While I do like the geeky execution/idea I wonder if it'll have any impact at all on cyber-bullying.
"yah, chill winston - don't be no cloud on a sunny day" - super bowl original
Connnelly and Partners "Different" :42 (U.S.A)
Boston based Connelly and Partners want you to know this Valentine's Day that new business pitches are a lot like a first date: awkward, and rehearsed. But like all great relationships, you can learn from them even if you lose.
Wait a second. What's wrong with being different?
Connnelly and Partners "Cyrano" :42 (U.S.A)
Boston based Connelly and Partners want you to know this Valentine's Day that new business pitches are a lot like a first date: awkward, and rehearsed. But like all great relationships, you can learn from them even if you lose. These are fun.
Connnelly and Partners "Chameleon" :42 (U.S.A)
Boston based Connelly and Partners want you to know this Valentine's Day that new business pitches are a lot like a first date: awkward, and rehearsed. But like all great relationships, you can learn from them even if you lose.
Well done, guys. I love these.
Barton F Graf 9000 Launches New Mobile Website
Go on! Call it! Do eeeeeet! Dooooooo eeeeeeeeeeeeeeet! Why are you still reading this? Call it, FFS.
Cassie Awards "Teenager" (2013) 1:00 (canada)
No one cares about awards in advertising except people who work in advertising.
Cassie Awards "Ex-Wife" - (2013) 1:00 (Canada)
The Cassie Awards are here. That time of year when people in advertising win awards and show the rest of the world who clearly don't care. What is it they say about humor only being one step removed from tragedy?
Cassie Award "Cop," (2013) 1:00 (Canada)
Whee, the Cassie Awards are here. And only people in advertising care! Strike that-- only people who work in Canada in advertising care! Strike that-- only people who work in advertising in Canada who are friends with the white powder care. That was the whole bit at the beginning, right? Sniff, sniff?
My Brother Bob--What my Brother Bob did to Me: (2013) :55 (U.K.)
London-based post production house My Brother Bob has released an online film to showcase their talents. What I was afraid was going to be a tasteless joke, is redeemed by the very very funny reveal. Sickos. Nice job.
Ad Brief: When we're jetlagged and can't stay on topic.
Jet lagged out of my mind we managed to talk about everything from Jenny Nyström's Santa Claus later made world famous by Coke, to Black Friday as a day off and where bacon& egg breakfast comes from.
Fans of the twilight saga should shut their ears around the Florida chat and the woman wearing the shirt reading "Mrs Cullen". Good thing Noah Rosenberg, the co-founder and head of product over at HappyMedium wasn't as jet lagged as he could keep me on topic, sort of. And as always, the ad brief podcast is available in iTunes if you fancy subscribing.
Farmers Tribute So God Made A Farmer. Paul Harvey (2011)
Dunder Mifflin - Office Paper Fight - (2013) super bowl local
This is crowdsourced Super Bowl ad that Dunder Mifflin is airing during the Super Bowl - in Scranton only, of course. Oh yes. It is That local of a buy.
The brand worked with Tongal and got a bunch of fun ads that were evaluated by executives at Staples' Quill.com (which markets the brand) and the producers of The Office.
Safeway - Paper - (2013) :30 (US)
Elastic Director and Annecy International Film Festival winner Andy Hall has teamed with DDB Chicago to create “Paper,” a whimsical new :30 for Safeway’s “just for U” app. In “Paper,” Hall stays true to his charming stop motion animation techniques and neatly understated aesthetic to illustrate the hassles of keeping up with paper coupon clippings and endless grocery lists.
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