"At University of Phoenix, we know the value of your education is where it can take you." they say.. so that's why the ad has built a subway system in downtown L.A.! If only!
Winner of a silver Clio award 2013, this student entry has a clever idea of "Ikeanizing" your desktop. That is, clean up those random files and bits you have laying around on the desktop, and sort them into furniture. The Bookshelf holds .doc's, the picture frames hold photos, the shelf holds music. Very clever. Very cute. Very similar to the Clio Bronze winner 2012 from Laboratory Ideas Kft.
This campaign reminds me of how small Israel is in many ways, as the newspaper Yedioth shows younger readers that they've been the most popular newspaper in Israel since 1939. At bus stops near historical sites, the posters displays the front page of the newspaper from the historical event that happened there. Yitzhak Rabin's assassination, the siege of Tel-Aviv, Israels biggest social protest in 2011, Madonnas concert, bombings during world war two. Lots of history, very local and effective as the newspaper circulation rose with 1.6% during the campaigns run.
Brazilian Symphony Orchestra's (OSB) The Classics behind the Classics - youtube background ad (2013)
Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.
We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.
Here's the Benghazi attack ad the Republican National Committee created during last election, but never aired. It was approved in the final weeks of the presidential campaign, and replays Hillary Clinton's "3 a.m phone call" commercial from the 2008 campaign, then adds video of the burning U.S. consulate in Benghazi, Libya.
The Call Came.
On September 12, 2012.
Security Requests Denied.
Four Americans Dead.
And an Administration whose story is still changing.
The Call Came.
The idea is quite nice, turn the vending machine into a slender pole, reminding people that Diet Coke is the skinny choice. The 1 minute and 44 seconds showing it off is a bit much though, the idea is easily understood it from the first shot.
The machines were spotted all over Paris, giving away free diet coke. At hairdressers, in gyms, squeezed between other vending machines, in the middle of the bridges, streets and cafés. There's even a pinterest shot in this study, no idea why anyone would be pinteresting that they spotted this machine.
Take on part Billy Joel spoof and two parts dreadful stock photo searches, mash it together and you'll have a tune mocking every cliché there is. It could have used a few more women laughing at salad, and perhaps some women struggling drinking water, but you'll still want to blow up the nearest stock photo library after watching this. Creatives hate being forced to use stock, so here's the tune you can hum when you have to!
After an unexplained event involving a samurai sword and a rave, two friends frantically try to leave town. A chance encounter with an old family friend puts an unwanted delay on their escape plans.
“The Hiccup” is a short film directed by Community Films‘ Matt Smukler. It won Best Comedy Short Film at the San Diego International Film Festival, was a finalist at Woodstock International Film Festival, a finalist at Soho Rushes Short Film Festival, and winner of the Noccicinema Film Festival Best Foreign Film. It has also played in competition at the Dallas International Film Festival, New York City International Film Festival, LA Comedy Shorts, Hollyshorts, New Orleans Film Festival and the LA Indie Film Festival.
The art of catching a cab is about to get a 21st century makeover, courtesy of a new app from the NYC Taxi and Limousine Commission. To welcome this new age of transportation, Flatiron-based production studio Click 3X has donated its considerable resources to create “Variations on a Hail” a new spot developed by Cooke&Co CD/Copywriter Marty Cooke, executed and financed entirely through Click 3X, and shot by Click 3X directors Josh Ruben & Vince Peone.
We were a bit shocked when we recorded the podcast this week as it was the day we saw tragedy of the Boston Marathon bombs. We know many in Boston, our main muse Caffeinegoddess lives in Boston, so like so many other people that day, we were frantically sending texts to check on everyone. If we found information that could help other people, we tweeted it from @adland. This became our first topic on the podcast, how brands behave in the wake of tragedy, and how should they? Like Agencyspy posted today silence is golden.
"Doubt. Without doubt there's be no discussion."
Dutch is a pragmatic sort of language, and I can 'hear' how this copy would sound a lot better in Dutch, making it all seem more profound. It's also interesting that it's the newspapers editors and journalists you see in the ad, and not stock photos of random models. “Most likely the very best newspaper in Holland” is the tagline Trouw has run with for years. yes, most likely, even the line doubts.
LA-based mixed-media production studio Roger recently partnered with Lifetime TV to create a series of promos for "Preachers' Daughters," a brand-new reality series. Led by Creative Director Terence Lee, the promos comically present the trials and tribulations of teen parenting (with biblical proportions).
Shooting two completely different :30s in one day for "Preachers' Daughters," production required capturing all of the coverage thoroughly and efficiently. This included shooting and redressing bedroom sets for all three daughters featured in the campaign. Surmounting that challenge, Roger also had to structure its busy production day to accommodate other parties on set for a still shoot and web interviews.
Following beautiful work on campaigns for Chevy Volt and Salt, live-action, design and animation specialists Gentleman Scholar brought the full force of their production expertise to an elegant campaign for Qatar Foundation’s QF Radio. At the center of the campaign is an ambling dream of a spot directed, produced and post-produced by Gentleman Scholar, who worked not only with agency TBWA\Qatar, but also a marketing team assembled by the First Lady of Qatar who, as Chairperson of the Foundation, was actively involved in evaluating and approving the work during various stages of the creative and production process.
These days a simple image of a great billboard won't do, nope, one must make a case study about a billboard before one releases the billboard to the ad-loving crowd like us. This is why you saw this tweet:
Y&R New Zealand make a weather report billboard. Ha ha., funny guys. twitter.com/adland/status/…
Thank you The Guardian for summing up exactly how people feel about Margaret Thatcher in this witty irreverant visual.
Both those who loved her, and those who hated her, can join in a tiny smirk at "contains iron", and nod their heads yes in recognition. Finally, the pitchforks and torches were laid to rest as we all went to put the kettle on.
Centro de Periodismo Investigativo (CPI) is an investigative newspaper in Puerto Rico, and with the help of DDB they used twitter right. They created 2000 twitter journalists who all followed 2000 people (that famous twitter limit), and then paid attention. They saw what ordinary people tweeted, famous people tweeted, government employees tweeted and sometimes they find things that lead to stories... This is a nice new twist to the twitter establishment, and it knocks the usual tactic of having a "announcement account" that follows no one off its perch. Nicely done.
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