Personal invitations were sent to people via Spotify, using the playlist interface and "email trackslist to friend" feature. Each track was named as part of a letter inviting the person to the exhibition, while eacxh sample let them hear a snippet from the up-coming art show “more than sound”. A sneak-peak tracklist-invite if you will. Very clever. Very limited. Very V.I.P.
Track-list Guest-list: The world’s first personal album-release
Bonniers Konsthall's up-coming art show “more than sound” focuses on sound art and music-installations. In order to promote the show, we made use of Spotifys user-interface to send an exclusive invitation.
Congratulations to the local agency The Fan Club for not only making people smile with "Köp en tidning istället" (Buy a a magazine instead), but also for becoming Creativity's pick of the day. The simple idea is to name the unattainable wifi-network as a friendly reminder that one used to buy magazines on train-stations, instead of messing about on facebook.
Hate to burt your bubble, fellas, but I've seen this idea before. Thrice.
OH MY GOD THEY KILLED
KENNY GUS! We'll be standing by now to take the humorless complaint calls, that will get this ad taken off the air in 3..2..
* this ad may or may not be based on the proposition "Gus is tha BOMB"
Daniel Disselkoen lets us know how this little game, and film came about. And since we love trams and have been known to stare out the windows of this very same one, we had to share this cute idea.
"For four years, each day I took the same tram to art academy. Why would you then look out the window with curiosity when there is no reason to expect anything new. I decided to change the daily journey for my fellow passengers and myself. I wouldn’t move the tramway track, but maybe I could add something. Make something so that what already exists would look very different now."
We don't usually point out pretty photography that isn't within an ad campaign, but Water Wigs is just too awesome to pass up. Shot by Tim Tadder who is based in Los Angeles, he explains the idea thusly:
The concept is simple and it is another visual exploration of something new and totally different. We found a bunch of awesome bald men and hurled water balloons at their heads, to capture the explosion of water at various intervals. The result a new head of of water hair!
SPE Certified, a food certification and consulting program that brings scientists, nutritionists and chefs together to create healthy, delicious restaurant meals that are sourced, prepared and enhanced according to specified healthy guidelines. Consider it the food industry equivalent of the architecture world’s LEED Certification.
New York-based branding and design firm Carbone Smolan Agency (CSA) created the graphic identity for the movement, including its stamp of approval that identifies dishes that meet SPE’s health standards, plaques for restaurants and icons on menus. And it looks delish.
“The bike says Arnold, the streets say Amsterdam and the social networks do the rest. It's advertising in its purest sense.
Playboy & Y&R South Africa show us everything by not showing us anything at all. Playboy and the trends they've seen have influenced mens hairstyles through the ages. Of course it has.
Become a diplomat, wear a moustache.
The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.
At the 2011 Billboard Music Awards: BeyoncÃ© blew everyone off the stage with a dazzling performance of her hit single, Run the World (Girls). With a live television audience of millions watching, the superstar singer surged before a magnificent battery of bold and imaginative graphics. That visual display was the latest in a long line of standard-setting interactive stage visuals from the experts at ThinkBreatheLive (TBL).
To shill Net On Net - the electronics store where you can only buy things online - Garbergs decided to make beer. Lager specifically. Why Lager? Well, there's a Swedish pun in that, lager is also warehouse, and since Net On Net only have warehouses rather than street stores, they sold lager by spoofing atypical summer beer ad, in a warehouse. How meta!
The actual low-alco lager was available in supermarkets for a limited time during the summer.
Bi-coastal production company Stardust created the 2012 AICP Sponsor Reel, which premiered during an exclusive screening at last night’s Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.
“The team at Stardust did an amazing job showcasing the AICP Partners and Sponsors,” said Matt Miller, President and CEO of AICP. “This use of image and sound to acknowledge - and convey our appreciation - to our supporters is so important, and sets the tone for the evening. The look and feel of the piece is very much in keeping with the AICP Show’s relationship to art and cultural institutions.”
Brickyard VFX collaborated with ad agency gyro on a new spot for Turn, a tech company that amplifies marketing outreach. Capturing the iconic style of “Mad Men” in its art direction, color correction and overall aesthetic, the :30 spot aired exclusively during the show’s season 5 finale on June 10.
Nightline's Dan Harris has adopted a cat. A bright red cat that can hover. He is like dubstep kitteh but even better! And all this hovering about in the house explains the mess on the formerly neatly made bed, now I finally know what my cat was up to all those years. You too can get a neverending supply of viral video fun in your own home, regardless of how fast or slow your internet connection may be. The ASPCA has a never ending supply of talented viral video stars just waiting for you. Adopt a viral video pet today.
I'm gonna pop down and see if they might have any hoovering kittens because that fur-problem would take care of itself.
This very first Twitter TV ad is all about selling the hashtag rather than Twitter itself which countless media-mentions has already told you exists. The new revamped hashtag pages are channels that collect all the properly branded tweets within a topic. hands up if anyone else here remembers AOL keywords? This feels much the same....
Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/#nascar
Omg this poor producer. She's baby-sitting sushi-eating brats. Related What account people think about advertising.
An account person goes on a rant and asks "WHY DIDN'T I GO WORK FOR YOUTUBE?"
Related : What creatives think about advertising.
A bit like a more honest truth in advertising filled with more swear words, this burned out creative is ready to leave for the eleventybillionth time. As soon as he gets his book together, of course. Needs moar bleep-bell.
"The problem with awards" Margaret explains "is that they have on statue when an entire team worked on something..." and on that thought alone, the rubiks cube like award for ThinkLA was born. With this new trophy design each member of the team can reveice a part of the award, and they can be displayed alone or together. If the office fancies keeping the collected cubes in reception, team members can buy their own pieces.
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