Playboy - "Hairstyles" - (2012) :30 (South Africa)
Playboy & Y&R South Africa show us everything by not showing us anything at all. Playboy and the trends they've seen have influenced mens hairstyles through the ages. Of course it has.
Curso Clio/Diplomat Course - Moustache (2012) :30 (Brazil)
Become a diplomat, wear a moustache.
Nippon Paint - Create Magic - 2012 - Malaysia
The Nippon “Create Magic” campaign is based around the concept of changing not only the physical environment, but also the emotional mood of the people in that environment. The film features the Blobby characters first launched by Nippon in 2008. The challenge was to breathe fresh life and creativity into an existing execution and to create a fun and energetic film as we follow the Blobby’s adventures. In the commercial, the family are led through a transformation of their house from dull to vibrant as the Blobbies turn possibilities into realities and create magic from the mundane.
ThinkBreatheLive and Beyoncé: Back To Business
At the 2011 Billboard Music Awards: Beyoncé blew everyone off the stage with a dazzling performance of her hit single, Run the World (Girls). With a live television audience of millions watching, the superstar singer surged before a magnificent battery of bold and imaginative graphics. That visual display was the latest in a long line of standard-setting interactive stage visuals from the experts at ThinkBreatheLive (TBL).
NetonNet - Lager / Öl - (2012) :30 (Sweden)
To shill Net On Net - the electronics store where you can only buy things online - Garbergs decided to make beer. Lager specifically. Why Lager? Well, there's a Swedish pun in that, lager is also warehouse, and since Net On Net only have warehouses rather than street stores, they sold lager by spoofing atypical summer beer ad, in a warehouse. How meta!
The actual low-alco lager was available in supermarkets for a limited time during the summer.
2012 AICP Sponsor Reel
Bi-coastal production company Stardust created the 2012 AICP Sponsor Reel, which premiered during an exclusive screening at last night’s Association of Independent Commercial Producers (AICP) Show at the Museum of Modern Art in New York City.
“The team at Stardust did an amazing job showcasing the AICP Partners and Sponsors,” said Matt Miller, President and CEO of AICP. “This use of image and sound to acknowledge - and convey our appreciation - to our supporters is so important, and sets the tone for the evening. The look and feel of the piece is very much in keeping with the AICP Show’s relationship to art and cultural institutions.”
Turn - Project Roger - (June 2012) :30
Brickyard VFX collaborated with ad agency gyro on a new spot for Turn, a tech company that amplifies marketing outreach. Capturing the iconic style of “Mad Men” in its art direction, color correction and overall aesthetic, the :30 spot aired exclusively during the show’s season 5 finale on June 10.
ASPCA - Hovercat / Dan Harris - (2012) :60 (USA)
Nightline's Dan Harris has adopted a cat. A bright red cat that can hover. He is like dubstep kitteh but even better! And all this hovering about in the house explains the mess on the formerly neatly made bed, now I finally know what my cat was up to all those years. You too can get a neverending supply of viral video fun in your own home, regardless of how fast or slow your internet connection may be. The ASPCA has a never ending supply of talented viral video stars just waiting for you. Adopt a viral video pet today.
I'm gonna pop down and see if they might have any hoovering kittens because that fur-problem would take care of itself.
Twitter - Pieces / #Nascar - (2012) :20 (USA)
This very first Twitter TV ad is all about selling the hashtag rather than Twitter itself which countless media-mentions has already told you exists. The new revamped hashtag pages are channels that collect all the properly branded tweets within a topic. hands up if anyone else here remembers AOL keywords? This feels much the same....
Discover the best Tweets, photos and perspectives from NASCAR drivers and their families, crews, commentators, celebrities and fans at http://twitter.com/#nascar
Deutsch LA - What Producers Really Think About Advertising
Omg this poor producer. She's baby-sitting sushi-eating brats. Related What account people think about advertising.
Deutsch LA - What Account People Really Think About Advertising
An account person goes on a rant and asks "WHY DIDN'T I GO WORK FOR YOUTUBE?"
Related : What creatives think about advertising.
Deutsch LA - What Creatives Really Think About Advertising
A bit like a more honest truth in advertising filled with more swear words, this burned out creative is ready to leave for the eleventybillionth time. As soon as he gets his book together, of course. Needs moar bleep-bell.
See also What account people think about advertising and what producers think about advertising.
ThinkLA awards in pieces
"The problem with awards" Margaret explains "is that they have on statue when an entire team worked on something..." and on that thought alone, the rubiks cube like award for ThinkLA was born. With this new trophy design each member of the team can reveice a part of the award, and they can be displayed alone or together. If the office fancies keeping the collected cubes in reception, team members can buy their own pieces.
Shell Fail - Private Artic Launch party goes wrong (Staged video)
The Yes Men strike again, now with this "Shell Fail Private Launch Party" video where a teeny drink serving oil rig malfunctions and sprays a lady down, while she freaks out and sounds like a muppet having multiple orgasms. It's hilarious, it's perfect, and it's staged.
But they did have people going all day already and Reddit was all over it, so Shell might have to clean up this PR-spill either way. The film was seeded by PR company Waignwright Shore - their domain shared their mail servers with the yes men.
Galleria Shopping Mall - Tweet a gift cloud case study - (2012) :90 (Brazil)
It's clever for an open air mall, I'll give them that. But when this case study tells me they "created a completed new choice - a product that only an open air mall could offer..." they're half-fibbing with the "created". They rented a machine/bought a service.
Remember Stuart Semple the artists who covered London in "Happy Clouds", remember the flogo cloud machine? Yes, that's what they used.
KONE - Safety escalator - The little details - (2012) :30 (Finland)
KONE make elevators and escalators and they know full well that most accidents in either are caused by people ignoring the tiny things that cause them. "Finnish elevator company KONE wanted to make a safety campaign about this issue - both internal and external. How do we communicate that without being condescending or preachy?" All I can say after turning into everyones insta-baby-sitter around all escalator is preach on, because by am I ever sick of people not watching their kids, or the tiny things like shoelaces and long flowing dresses as they embark on an escalator ride.
See also Kone Safety Elevators
KONE - Safety elevator - The little details - (2012) :30 (Finland)
Could you imagine having say, Otis elevators as your client? Like KONE they'd probably ask you to tell people how to use they human transporter-machines without getting hurt. That's what they're doing here and in KONE - Safety escalator
The Village Voice - New York Types / New York writes itself - (2011)
New York writes itself. But nobody edited this case study down to be SHORTER. STill, the idea produced some really cool looking pieces, and I would love to have one of them on my wall.
The Village Voice was looking for a way to capture the true voice of New Yorkers, and partnered with Leo Burnett New York City to launch "New York Types," a crowd-sourced campaign that took real quotes from New Yorkers and transformed them into print pieces, while collaborating with some of NYC's best letterpress artists.
WSFF - Leeroy Jenkins -Reimagined as a Short Film (2012)
Remember "at least I got chicken" Leeroy Jenkins? Director Finn O'Hara does, here he re-made the classic viral video into a short film. If you never saw the original you need to read the wikipedia page. Now remember, not just anyone can be featured at the Worldwide Short Film Festival.
See also David after dentist.
Jung von Matt - Lorem Ipsum Recruitment - (2012)
Jung von Matt are at it again, poaching Art Directors via the widely used online Lorem Ipsum generator. They've done expert poaching of creatives before, previously in their Trojan Recruiting stunts they snuck in via photographers portfolios. Clever. Very clever.
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