Commonwealth Bank - "Anthem" - (2008) :60 (Australia)


Commonwealth Bank - "Anthem" - (2008) :60 (Australia)

ad agency: Goodby, Silverstein & Partners, San Francisco

Rich Silverstein, Creative Director
Steve Simpson, Creative Director
Rick Condos, Copywriter
Feh Tarty, Art Director
Will Hammond, Art Director
Hunter Hindman, Art Director
Pat McKay, Copywriter
Chris Beresford-Hill, Copywriter
Barbro Eddy, Agency Producer
Jake Grand, Agency Producer
Director: Eric Lynne
Prod. Co. : Partizan



The old pull back from the ad to watch the client watching the ad bit.
Jack in th Box did it best, what, 10 years ago?
The spot is really disappointing considering the heavy creative firepower behind it.

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