To promote the LG limited edition "Transformers" Versa phone, Bay helmed a :30 TVC titled "Deceptiphone" that plays on the Versa's cutting-edge features by comparing it to the shapeshifting abilities of a Transformer. Via ad agency Young & Rubicam, New York, the spot opens on a man leaving the movies, phone in hand.
Directed by Filip Engstrom for prodco Smuggler, the spot began airing throughout Europe and Asia May 15.
TBWA/Media Arts Lab have created yet another Apple banner ad, this time it's booby trapped and PC gets electrocuted as he tried to keep the world from reading a quote from PC Mag praising Apple's iLife suite.
Agency: TBWAMedia Arts Lab
DDB South Africa hired a couple of fun loving human statues to show off Canon Powershot’s image stabilizer. "We strategically placed the human statues close to camera shops and chose high action scenarios that would usually be photographed."
Watch the two minute film inside, worth it for the little toddler who freaks the hell out over the human statues. Aw.
Bonus: I was in Italy at the shoot of this commercial if you missed it. Marked as Australian as it had its Australian premiere over the weekend, but as yet no date has been set for it being shown in the UK, the ad agency is Fallon London though.
Production Company: RSA, London
Director: Carl Erik Rinsch
Agency: BBH London
Obviously, Sony Bravia would have to brag about their color in colorful India at some point, but who had their money on them ever using dominos? From Bates 141 Singapore.
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