Apple- iPad - Winnie The Pooh (2010) USA
Were you still looking for a compelling argument as to why you should buy an iPad when you already have an iPod, iPhone and MacBook?
Apple wins.
Miss the banks velvet ropes? No worries, FirstBank puts bank lobby furniture on billboards for you.
Check this out - people never go to the bank these days, why should they? It closes before they've left the office, and banks worth their salt have great online 'offices' where one can do banking like paying bills and moving funds from checkings to savings, all from the comfort of ones computer.
But you might miss the banks ugly plants, odd velvet-tope things, mahogony desks. No worries - FirstBank brings these relics to your daily commute thanks to a little creative wrangling from TDA Advertising & Design, Boulder. Cute.
Adorama - Streaker, Riot, Fire - (2010) print, USA
Sony Bravia - Superstar (2010) :60 (UK)
Directed by Frank Budgen of Anomaly, Sony Superstar', it gives you a glimpse into a world of TV without limits. 'Superstar' features a host of children playing football in front of a packed World Cup stadium, making their own history ahead of the 2010 FIFA World Cup. This is the UK version of the ad; it is already on screens in the majority of other European countries.
Sony Bravia - Rockstar (2010) :60 (UK)
Directed by Frank Budgen of Anomaly, 'Sony Rockstar', gives you a glimpse into a world of TV without limits. This is the UK version of the ad; it is already on screens in the majority of other European countries.
'Rockstar' features the music of legendary rockers AC/DC, with the track Thunderstruck. Sony chose to feature the bands show at Donington Park on 17 August 1991 in the new ad as it is one of the most iconic moments in music history.
Norton - Heist / Cyber criminals - (2010)
In a bizarre bank heist, two robbers ask for exact change.
Philips - Dark Room, by Johnny Hardstaff (2010) 3:39
Johnny Hardstaff brings us to a Bladerunneresque future with his take on the five lines.
Philips - Parallel Lines - El Secreto de Mateo, by Greg Fay (2010) 3:46
Greg Fay translates the five lines into Spanish and shows us Mateo's secret, which he is sharing with his blind sister.
Philips - Parallel Lines - Jun and the Hidden Skies, by Hi-Sim (2010) 2:35
Hi-Sim uses the five lines to take us on a high flying adventure with both dragons and bunnies and even explosions in outer space.
Philips - Parallel Lines - The Gift, by Erik Rinsch (2010) 4:55
Erik Rinsch takes the five lines and spins a dark cold story with robots, Moscow in winter, murder and deception, complete with an action packed motorcycle vs police chase.
Philips - Parallel Lines - The Hunt, by Jake Scott (2010) 2:25
The new carousel - this time five RSA directors created five different films based on the same lines of dialogue. Five lines, in fact.
Sony - Auto Tune the Panel / Auto-tune the ad - "Panel of experts"
Forget "auto tune the news" here Sony and 180 LA take it one step further, and auto-tune the ad. This was done by the auto-tune the news guys, as they edited stuff from the Sony Electronics 6-spot national “Panel of Experts” campaign together to make this mix.
Samsung - Wonder-full - (2010)
Directing duo TWiN - working with an all-star cast that included DP Mauro Fiore (Avatar), Editor Jim Haygood (Tron), and FX house Digital Domain (2012, Transformers, The Curious Case of Benjamin Button) - just released the studio's first live-action 3D commercial to promote Samsung's state-of-the art 3D LED TV. The spot represents an important step in the evolution of production as 3D is downsized, made more accessible, and reconfigured for a mass audience.
Sony : Le tour du monde en 80 secondes - Around the world in 80 seconds - (2010)
Around the world in 80 seconds. Alex Profit used a Sony cyber shot hx5v with integrated GPS to shoot this video, he tours London, hops through a door and ends up in Marocco, a skip and a jump later he's gone through India and is now in Japan. From the hills of San Francisco he turns onto Broadway in New York, makes a left on Prince street and is back in London again. Quite entertaining.
See also the tourdumonde80.fr website where you can view the making of.
Foxtel - Muktitasking - (2010) :30
In gender-fairness, even if this seems like yet another case of doofus-dad in advertising, the missus is equally thick. Television for geniuses, indeed.
IBM - Data Anthem - (2010) :60
Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”:
In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters.
IBM Smarter Planet- “Data Baby”- (2010) :30
Creative production studio Motion Theory applies generative art techniques into a new TV commercial for IBM via ad agency Ogilvy & Mather/New York. Directed by Motion Theory’s Mathew Cullen, the :30 spot “Data Baby” is part of IBM’s “Smarter Planet” campaign and incorporates data-driven design derived from a newborn’s vital signs to convey that IBM’s technologies help analyze data to build smarter hospitals. “Data Baby” broke on network television on March 14.
Amazon Kindle - Animated book 2 - (2010) :30 (USA)
Taking a note from last years large-stop-motion trend.
Apple iPad Oscars (2010) :30 (U.S.)
First premiering during the Academy Awards, with The Blue Van’s catchy There Goes My Love.
Sony Bravia’s Eye Candy – (2010) 2:23 (U.S.)
Pushing its Bravia HDTV line, Sony is back again with Eye Candy from SuperFad, an in-store spot that blends the love of liquid pournography with a Charlie White homage to amazingly gorgeous effect. (Via.)
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