This PSA created by Y&R’s Cape Town office just won five Vuka! Awards (local South African awards). Every diamond has a story, and in this PSA their bloody history is illustrated with a doctor overseeing the reaping from the dead bodies in a makeshift hospital somewhere in a warzone.

Title: Conflict Diamonds
Agency: Young & Rubicam Cape Town
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriter: Emily Veitch, Ismaeel Chetty, Deanne Longmore
Charity: African Diamond Council


Comments (1)

  • andromeda's picture

    I saw the twist coming, but it's still a powerful idea.

    Dec 20, 2009

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.