Conflict Diamonds - Every Diamond tells a story - (2009) :60 (South Africa)

Posted by Dabitch on 18. December 2009 - 14:03

This PSA created by Y&R’s Cape Town office just won five Vuka! Awards (local South African awards). Every diamond has a story, and in this PSA their bloody history is illustrated with a doctor overseeing the reaping from the dead bodies in a makeshift hospital somewhere in a warzone.

Credits:

Credits:
Title: Conflict Diamonds
Agency: Young & Rubicam Cape Town
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriter: Emily Veitch, Ismaeel Chetty, Deanne Longmore
Charity: African Diamond Council

Bookmark/Search this post with

Submitted by andromeda on 20. December 2009 - 14:47.

I saw the twist coming, but it's still a powerful idea.

Post new comment

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>
Lines and paragraphs break automatically.
Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.

Full HTML

Use the special tag [adsense:format:slot] or [adsense:format:[group]:[channel][:slot]] or [adsense:block:location] to display Google AdSense ads.
Lines and paragraphs break automatically.
Link to Amazon products with: [amazon product_id inline|full|thumbnail|datadescriptor]. Example: [amazon 1590597559 thumbnail] or [amazon 1590597559 author]. Details are on the Amazon module handbook page.
Web page addresses and e-mail addresses turn into links automatically.
Links to specified hosts will have a rel="nofollow" added to them.