This PSA created by Y&R’s Cape Town office just won five Vuka! Awards (local South African awards). Every diamond has a story, and in this PSA their bloody history is illustrated with a doctor overseeing the reaping from the dead bodies in a makeshift hospital somewhere in a warzone.

Credits: Title: Conflict Diamonds Agency: Young & Rubicam Cape Town Production Company: Blue Panther Films Producer: Warren Meltz Director: Grant De Sousa Cinematographer: Roy Zetisky Editor: Eben Smal - Priest Soundtrack: Simon Malherbe Creative Director: Clinton Bridgeford Copywriter: Emily Veitch, Ismaeel Chetty, Deanne Longmore Charity: African Diamond Council
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • andromeda's picture

    I saw the twist coming, but it's still a powerful idea.

    Dec 20, 2009

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