Since your baby can't talk, it can't tell you if it enjoys the stroller ride. To remedy this, Contours Baby created a life-sized replica of its storller and took adults for a ride to see what they thought of it. Cute idea.

Client: Contours Baby Strollers Agency: FCB Chicago Todd Tilford / FCB Chicago / Chief Creative Officer / Chief Creative Officer Max Geraldo / FCB Chicago / SVP, Executive Creative Director / Creative John Bleeden / FCB Chicago / SVP, Executive Creative Producer / Producer Gustavo Dorietto / FCB Chicago / VP, Creative Director / Art Director Sue Salvi / FCB Chicago / Writer / writer Megan Kellie / FCB Chicago / Writer / writer Tim Mason / FCB Chicago / Writer Todd Durston / FCB Chicago / Writer Kelley Varga / FCB Chicago / Senior Producer / producer Hollie Platte / FCB Chicago / SVP, Management Director / account Robert Stockwell / Cinema Libertad/ Director / Editor Lauren Walker / Cinema Libertad / Producer Ira Amyx / Hero Solutions / Prop Fabricator Jay Neander / Hero Solutions / Prop Fabricator