Just in time for Halloween, CoolStuff.com brings us the CoolStuff coffin. Yes that's right, you can have your very own coffin! For an extra $6,000, CoolStuff will deliver your order in a life-sized coffin. Fun promotion and I guarantee you at least one person will take advantage of it.
Swedish creative agency KIND and online gadget shop CoolStuff sure believe that is the case. Jonas Hilmersson, KIND’s Creative Director explains:
“CoolStuff has a history of believing in those really quirky, unique and fun products and has built up a highly engaged fan base because of it. We felt that CoolStuff’s Halloween range, extensive as it might be, didn’t differentiate that much from the competition. So we figured why not apply that same kind of quirkiness and fun to CoolStuff’s delivery services?”
“The CoolStuff Halloween coffin was uniquely designed down to the very last detail and is truly a one of a kind item. Not only will CoolStuff’s customers be the first in the world to have their Halloween-order packed, sealed and delivered in a real life-size coffin. It also has a completely unique look and feel and will even be personalized for the buyer with a custom metal name plaque.”
Client: CoolStuff.com
Agency: KIND
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