To sell Copper Mountain resort, Wexley introduces us to a family that spend the first ten seconds of the spot talking about "coming"

Hey, you gotta sell ski resorts in summer somehow, right?

Did I mention this spot stars a family?

Client: Copper Mountain Resort Agency: Wexley School for Girls Executive Creative Directors: Cal McAllister, Todd Grant Director of Production: Gabe Hajiani Writer: Cal McAllister Art Director: Todd Grant Designer: Sean Hamilton Executive Producer: Gina Windemuth Associate Producer: Maddy Paulino Account Supervisor: Jordan Kinsler Account Manager: MacKenzie Huff Clients: Copper Mountain – Dwight Eppinger, Erin Woods Production Co: Alarming Pictures Director(s): Jack Hodge, Carol Hodge Producer: Mark Campbell DP: Stephen McGhee Editorial Co: Duncan Sharp Films Editor: Duncan Sharp Audio: Pure Audio Sound Designer/Mixer: Scott Weiss Talent: Pete Giovine Emily Rued Jamie Morgan Geoff Lott