Nice, simple way to get people in Spain to think about responsible drinking. Blur the opening credits of a Django. During the premiere. This effort was done for Corona (Coronita in Spain) and in conjunction with Sony Pictures.
Corona: Django Responsible Drinking (2013) 1:30 (Spain)
Title: Django, responsible drinking. Head of Digital: Fernando Corbalán Executive Creative Director: Jaime Chávarri Creative Directors: Paco García. Pablo Rodríguez-Meyre, Iván De Dios. Art Director: Alejandro Lobo. Francesco Minopoli Copywriter: Álvaro González Producers: Luciano Firmo, Pablo García, Arklin Producciones. Film Editor: Miguel Donaire, Rebeca Fernández Corona Extra Account Director: Anja Hoehne Corona Extra Account Supervisor: Ana Múgica Sony Account Executive: Paola G.Tell Clients: Gmodelo Europe- Corona Extra y Sony Pictures Releasing Spain.