Nice, simple way to get people in Spain to think about responsible drinking. Blur the opening credits of a Django. During the premiere. This effort was done for Corona (Coronita in Spain) and in conjunction with Sony Pictures.

Title: Django, responsible drinking. Head of Digital: Fernando Corbalán Executive Creative Director: Jaime Chávarri Creative Directors: Paco García. Pablo Rodríguez-Meyre, Iván De Dios. Art Director: Alejandro Lobo. Francesco Minopoli Copywriter: Álvaro González Producers: Luciano Firmo, Pablo García, Arklin Producciones. Film Editor: Miguel Donaire, Rebeca Fernández Corona Extra Account Director: Anja Hoehne Corona Extra Account Supervisor: Ana Múgica Sony Account Executive: Paola G.Tell Clients: Gmodelo Europe- Corona Extra y Sony Pictures Releasing Spain.

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.