Adios says the sheep that doesn't want to be like the rest of the herd. I can't think of a more obvious symbol of non-conformism. There's a subtle irony in that. Ditch the herd.
Ad Agency: Goodby, Silverstein & Partners Client: Crown Imports LLC, Corona Light Title of Creative Work: Ditch the Herd - Corona Light Sheep Campaign Live Date: 4/1/13 Clients EVP Marketing: Jim Sabia Sr. Director Marketing: Craig Neely Sr. Brand Manager: Matt Escalante Creative Department Partner: Jeff Goodby Creative Director: Adam Reeves Art Director: Grant Piper Copywriter: David Roth Production Department Broadcast Producer: Leila Seghrouchni Account Services Department Group Account Director: Rob Smith Account Manager: Kiki Veralrud Operations Manager: Katie Hanson Brand and Communication Strategy Director of Communication Strategy: John Thorpe Brand Strategist: Ralph Paone Business Affairs Business Affairs Manager: Chrissy Shearer Post-Production Department (eLevel if done in-house) VFX: Cantina Post-Production Producer: Sean Cushing and Rebecca Jameson Outside Vendors Production Company: Bandito Brothers Director: Larry Charles Director of Photography: Anthony Hardwick Executive producer: Suzanne Hargrove Line Producer: Martha Davis Editing House: Hutch Co. Editor: Jim Hutchins Producer: Jane Hutchins Music House: Black Iris Music Composer: Black Iris Music Creative Director: Daron Hollowell Producer: Amy Crilly Sound Engineer: Rohan Young Sound Designer: Audio Mix: Lime Studios Mixer: Rohan Young