Adios says the sheep that doesn't want to be like the rest of the herd. I can't think of a more obvious symbol of non-conformism. There's a subtle irony in that. Ditch the herd.

Ad Agency: Goodby, Silverstein & Partners
Client: Crown Imports LLC, Corona Light
Title of Creative Work: Ditch the Herd - Corona Light Sheep Campaign
Live Date: 4/1/13


EVP Marketing: Jim Sabia
Sr. Director Marketing: Craig Neely
Sr. Brand Manager: Matt Escalante

Creative Department

Partner: Jeff Goodby
Creative Director: Adam Reeves
Art Director: Grant Piper
Copywriter: David Roth

Production Department

Broadcast Producer: Leila Seghrouchni

Account Services Department

Group Account Director: Rob Smith
Account Manager: Kiki Veralrud

Operations Manager: Katie Hanson

Brand and Communication Strategy

Director of Communication Strategy: John Thorpe
Brand Strategist: Ralph Paone

Business Affairs

Business Affairs Manager: Chrissy Shearer

Post-Production Department (eLevel if done in-house)

VFX: Cantina
Post-Production Producer: Sean Cushing and Rebecca Jameson

Outside Vendors

Production Company: Bandito Brothers
Director: Larry Charles
Director of Photography: Anthony Hardwick
Executive producer: Suzanne Hargrove
Line Producer: Martha Davis
Editing House: Hutch Co.
Editor: Jim Hutchins
Producer: Jane Hutchins

Music House: Black Iris Music
Composer: Black Iris Music
Creative Director: Daron Hollowell
Producer: Amy Crilly
Sound Engineer: Rohan Young
Sound Designer:
Audio Mix: Lime Studios
Mixer: Rohan Young

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.