Oh yeay, another manifesto ad. Life life to the fullest. Break hearts. Have yours broken. Seek discomfort. See sunsets. See sunrises (when you sneak out of that dudes bead...). See massive raves. Dance with colors in Goa. See the world. Be scared. Be brave. Be riding in a taxi across a bridge. Be watching manifesto ads thinking "yeah man, I want to do that". Will you have lived an extraordinary life? Will you have lived mas fina? Live Mas Fina. Hey Corona, meet Taco Bell and their "Live Mas". It's a match made in heaven, bad mexican fast food and terrible beer.

“The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world - it’s time for everyone to get out there and experience it.”
“You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”

Shame the ads don't follow their own path, Zak. The manifesto ads are a terrible trend, it needs to stop.

Spot Title: Live Mas Fina
Client: Modelo Molson Imports L.P.
Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson
Product: Corona Extra

Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Writer: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak

Production Company: Boxer Films / Frank Content
Director: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Director of Photography: Jonathan Hyde

Editor: John Evans
Editorial: Panic & Bob

Post Production: The Vanity
Compositor/Online: Naveen Srivastava
Special Effects: Naveen Srivastava
Colourist/Transfer: Eric Whipp, Alter Ego

Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife

Media Agency: MEC
Media Agency Planner: David Stanton


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.