Corvette Stingray invited a professional driver and 5 people to take part in the world's first reverse test drive of its 2014 model. The Stingray tested the people. They strapped people into biometric monitoring systems which measured their responses.

Everything from heart rate, electrocardiography, and respiration was measured. (Although presumably they didn't measure the nervousness that comes from sticker shock registered from realizing the car starts at $51,000.)

They also measured the performance of the vehicle. From velocity, track position, engine speed, and G-Force and more. Because, you know...at the end of the day you're buying a car.

Agency: Commonwealth Chief Creative Officer: Linus Karlsson Client: Corvette Deputy Chief Creative Officer, Global: Matt Canzano Deputy Chief Creative Officer, Global: Andreas Dahlqvist Chief Production Officer: Brian DiLorenzo Copywriter: Ryan McCarthy Copywriter: Jordan Miller Art Director: Brian Mekjian Art Director: Jason Pierce Director of Content: Jeff Beverly Director of Technology: James Vreeland Executive Broadcast Producer: Agnieszka Palarz Senior Producer: Matt Flaker Senior Producer: Noah Schusterbauer Senior Producer: Adam Davis Senior Producer: Kristen Regnarus Associate Interactive Producer: Ryan Wallace Associate Interactive Producer: Gillian Ennis Business Affairs Manager: Stacy Swann Global Strategy Director: Conner Huber Strategist: Kelsey Ellefson Product Insights Specialist: Ryan Botkin Production Company: B-Reel Directors: Jon + Torey Editorial/Post: STS-Griot Editor: Dave Crosslin Editor: Zach Dufresene Producer: Joan Porter Color: Brent Edwards Post: Filmworkers Color: Mike Mazur Music: Massive
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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