Corvette Stingray invited a professional driver and 5 people to take part in the world's first reverse test drive of its 2014 model. The Stingray tested the people. They strapped people into biometric monitoring systems which measured their responses.

Everything from heart rate, electrocardiography, and respiration was measured. (Although presumably they didn't measure the nervousness that comes from sticker shock registered from realizing the car starts at $51,000.)

They also measured the performance of the vehicle. From velocity, track position, engine speed, and G-Force and more. Because, you the end of the day you're buying a car.

Agency: Commonwealth
Chief Creative Officer: Linus Karlsson
Client: Corvette
Deputy Chief Creative Officer, Global: Matt Canzano
Deputy Chief Creative Officer, Global: Andreas Dahlqvist
Chief Production Officer: Brian DiLorenzo
Copywriter: Ryan McCarthy
Copywriter: Jordan Miller
Art Director: Brian Mekjian
Art Director: Jason Pierce
Director of Content: Jeff Beverly
Director of Technology: James Vreeland
Executive Broadcast Producer: Agnieszka Palarz
Senior Producer: Matt Flaker
Senior Producer: Noah Schusterbauer
Senior Producer: Adam Davis
Senior Producer: Kristen Regnarus
Associate Interactive Producer: Ryan Wallace
Associate Interactive Producer: Gillian Ennis
Business Affairs Manager: Stacy Swann
Global Strategy Director: Conner Huber
Strategist: Kelsey Ellefson
Product Insights Specialist: Ryan Botkin
Production Company: B-Reel
Directors: Jon + Torey
Editorial/Post: STS-Griot
Editor: Dave Crosslin
Editor: Zach Dufresene
Producer: Joan Porter
Color: Brent Edwards
Post: Filmworkers
Color: Mike Mazur
Music: Massive

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.