We've seen plays on skipping ads before in the insurance space, notably from GEICO but now Coverdale's gotten in on the action. First they dropped pre-roll with a Coverfox employee telling you he was going to follow you around until you renewed your insurance. Then by using Youtube's retargeting program, they did just that, specifically tracking the people who hadn't renewed, and reminding them in takeovers of that week's popular videos. Fun idea.
Client: Coverfox Agency - BBH Creative Team • Chief Creative Officer - Russell Barrett • Creative Director (Art) - Ajmal Mohammad • Creative Director (Copy) - Karunasagar Sridharan BBH Production • Executive Producer – Reema Asrani Account Management • Managing Director - Arvind Krishnan • Business Head - Monideepa Nandi • Sr. Business Partner - Vivek Krishnaswamy • Business Partner - Priyanka Samant Production House – Rising Star Director – Nandkishor Tatar Producer – Nasir Khan DOP – Yash Khanna Assistant Director – Sandeep Chaurasia Casting Director - Kalpesh More Art Director – Raju Yadav, Abhijit Kalan Costume Stylist – Disha Selarka Photogrpaher – Pratim Shankar